CollectingTV Ads
The AVM AV-Medienbeobachtung GmbH - a company of the AdVision group that monitors media - provides you with detailed information and collects data on TV ads to the nearest second. All commercial breaks on 28 German-speaking TV channels are captured and evaluated 24 hours a day. The video quality is more than 3 megabits per second, and the ads are recorded and digitally saved in MPEG-2 format.
 The following channel genres are recorded:
 two public German TV channels
18 private German TV channels
four Austrian TV channels
four Swiss TV channels
The data is recorded 24/7 in real-time and kept for 15 days 1:1. There is a screenshot of every TV spot scene. Commercials are transferred to the database in real-time; new spots are available within 10 minutes. By doing this, we collect more than 26,000 new TV ads, in addition special kinds of ads such as sponsored ads or split screen. The GWA-AdZyklopaedie thus offers over 160,000 TV ads that were placed from 1996 to present on TV.
We collect the following data for TV emissions: exact date and time of broadcast
Information on the channel
Length of the ad
Information on the kind of advertising
Information on the advertising environment (so far, only available for German TV
Position of the ad in the commercial break
Information on where the ad has also been placed
Information on the budge AdVision delivers all current digital retrieval formats:
MPEG2 (TV 1:1) in 6 MBit Full-PAL
MPEG1
Adobe Flash
MPEG4 H.264 (for MAC QuickTime) in Full-PAL
WMV as ASF (Version 9 for Windows-Media Player PC) in Full-PALL
3GP (for mobile phones)
Storyboard with 9 images in Full-PAL as jpeg
more formats on request If you wish to receive an overview of all currently monitored TV channels or would like us to monitor special national/international TV channels for your company, feel free to contact us and talk to our advisers.
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