Collecting Internet ads
AdVision digital collects every day ads from more than 500 web sites that have commercials for the German-speaking Internet display advertising market.
We thoroughly seek Internet campaigns while paying attention to media value and coverage for each
advertising medium, then add up all the values and archive them in the GWA-AdZyklopaedie. This collected data enables AdVision digital to give detailed information on online brand management. AdVision digital can provide you with information on more than 200,000 Internet motifs from 2007 until today. Every year, we add about 60,000 new motifs.
Technically speaking, this works as follows:
AdVision digital searches for and organizes, with the help of a cooperative partner, all graphic online ads that ad servers deliver to the users on around 500 monitored pages. This applies to all banner formats, animations and types of insertion. Software robots load and send them to employees in the data quality assurance department who in turn check for the advertising content, organize and then add them to the GWA-AdZyklopaedie.
We send a monthly top 100 market overview of internet campaigns to our customers on request. This overview shows current developments in the internet advertising market. We compare top companies and name those who are at the top, those who have flopped and new companies.
This is what AdVision offers you for the Internet medium:
 Practical facts on strategy, marketing and sales
Information on Internet commercial campaign content
Information on adaptation of print and TV campaigns
Information on adjusting campaign content to different display formats
Information on your competitors' product world ads
Useful basic data for advisers, creators or clients
An archive of successful media schedules and motifs
Help in sales for advertising media and marketers by providing information on customers
Help in pitching profit by showing your competitors' potential
We cover the following advertising measures:
Fullsize Banner 468 * 60 - Halfsize Banner 234 * 60 - OMS Banner 400 * 50 - Vertical Banner 120 * 240 - Micro Button 88 * 31 - Button 120 * 90 - Button 120 * 60 - Big Button 130 * 80 - Small Button 137 * 60 - Square Banner 125 * 125 - Skyscraper 120 * 600 - Bold Skyscraper 160 * 600 - Rectangle 180 * 150 - Medium Rectangle 300 * 250 - Big Rectangle 336 * 280 - Vertical Rectangle 240 * 400 - Pop-Up 250 * 250
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