Collecting daily newspapers
AdVision digital files ad motifs and detailed information from about 40 daily newspapers for the German market and updates this data every day. We process all ads including the entire trade communication.
This results in the following figures: AdVision digital processes over 375,000 pages per year. Each year, more than 215,000 placements and more than 115,000 ad motifs are collected. The GWA-AdZyklopaedie offers overall more than 450,000 ad motifs with detailed information from 2005 to today.
 The following shows the regional break down:
 Süddeutsche Zeitung
Hamburger Abendblatt
Frankfurter Allgemeine Zeitung
Abendzeitung
Berliner Kurier
Handelsblatt
Die Welt
Bild (different subeditions)
Die Zeit
Welt am Sonntag
Bild am Sonntag and many morer
AdVision digital collects all data relevant for the gathering of data from daily newspapers:
Publishing house that published the ad
Title that the ad was placed in
Edition that was advertised in
Edition that was advertised ine
Information on colors in the ad
Format and size of the ad
Information on the price the ad was booked for
Information whether the ad was placed in other daily newspapers
Information on overall gross expenditure for this adr
Furthermore, we link product and design codes to the ad motifs in an intelligent manner.
f you wish to receive an overview of all currently collected titles or would like us to monitor special national/international titles for your company, feel free to contact us and talk to our advisers.
|