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Gathering ad motifs with design codes A great number of ad motifs are given more
relevant data on artistic and format-related aspects in addition to the product code. This data is put together in the
so-called design code that contains important textual requirements and adds useful details to the hard facts of campaign
motifs. This includes the marking of advertising material that has been rewarded a sought-after web award (e.g. the ADC
Award, Cannes Lions or Clio Award)
Advertising measures are assigned subcategories and codes that enable you to
select them according to their content. Overall, the design code includes 14 categories, about 100 subcategories and
around 700 detail codes. Examples of design code categories:
 architecture
Food/Beverages
Objects
Geography
Culture/Art
Landscape
People
Plants/Animals
Sport/Leisure
Textures/Typography
Examples of a design code category with subcategories and detail codes: The design code category "people" has seven subcategories: "Groups/Couples", "skin colors", "in the Context", "in
action", "in uniform", "body parts" und "no context". This category alone includes a total of 126 detail codes.
Example of the subcategory "in uniform" in the design code category "People": Fire brigade
Court Hotel/Restaurant Medical professions Pilot/Astronaut Police/Military Other professions
Gathering ad motifs with design codes enables not only target-oriented research, but also a search for sponsored ads or
special kinds of advertisement.
In searching for advertisement measures, AdVision digital even meets even special requirements of verbal speech and
imagery.
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