Linking data
Apart from individual media monitoring of competitors, advertising companies constantly need to check whether their own advertising strategy is sustainable and efficient. In order to do so, thorough collection of data from and documentation of your own advertising activities is necessary.
The following key figures form a basis for an individual AdVision application: :
 Distribution of expenditure in different media genres
Development of budgets based on used media genres, time-related monitoring
Checking how efficient this is by linking measuring values such as coverage, frequency and spending
Analysis of planned/actual media budgets and services
Comparing ad expenditure and sales data
The AdVision software enables you, for instance, to compare promotional campaigns in certain media genres to the sales situation during the period of the campaign at the touch of a button.This allows you to draw exact conclusions on how efficient sales activities have been in the different media genres.
It is by linking your own data to information gained by monitoring your competitors that you get an idea of your company's position.You will immediately become aware of opportunities and risks on the market. Companies are able to promote planning and decision processes based on individual key figures, as decisions on investments are always taken based on concrete figures..
You would like to know more about comprehensive linking of your data to relevant ad information? You are interested in knowing what individual additional value can be be generated for your company? Then get into touch with us, and we will be pleased to make a personal appointment to give you more advice.
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