The very heart of AdVision digital GmbH digital GmbH
The GWA-AdZyklopaedie is a service based on databases and the internet that is offered by AdVision digital and was developed in 1998 in cooperation with the Gesamtverband der Kommunikationsagenturen GWA e.V. (Global association of communication agencies) and brought into service in 1999. Originally, the AdCyclopedia was exclusively reserved to GWA members.
In 2005, we also granted our clients access to the GWA-AdZyklopaedie to enable them to gather information on campaigns, ad expenditure and media schedules,in the sectors they wish to monitor as well as being broken down to product and company level.
The GWA-AdZyklopaedie is at the very heart of AdVision digital and forms the basis for further services. This tool collects ad motifs from all media genres, links them to relevant information and archives them. AdVision digital thus developed a professional collecting system that also meets special client requests and is permanently being developed. Every day, more than 5,000 individual newsletters on new campaigns that have been tailored to meet the clients' requirements are sent.
The GWA-AdZyklopaedie informs you easily and rapidly on creations, placements and media expenditure as well as strategies of your own product lines and your competitors' advertising activities.
Here is a summary of what GWA-AdZyklopaedie is capable of:
 Gaining information on what is currently going on in the market
Ensuring continuity in communications (qualitative observation of market presence)
Receiving immediate notifications about new campaigns of competitors via newsletter
Getting information put together according to brand responsibilities for product managers in your company
Searching for advertising slogans
These are the services AdVision offers with GWA-AdZyklopaedie:
Account for the GWA-AdZyklopaedie
Customizing of GWA-AdZyklopaedie. This means: Setting up individual functions and collecting terms
Adjusting the GWA-AdZyklopaedie to the client's CI
Implementing the GWA-AdZyklopaedie into the client's intranet
Employee training to familiarize them with the GWA-AdZyklopaedie
Providing complex selections in the client's account
daily/weekly notifications on when campaigns begin
If you would like to be updated on possibilities and ways in which to benefit from the GWA-AdZyklopaedie and how to integrate it into your strategies, feel free to contact us. Our experts will be happy to advise you.
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