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Advantages for Advertising Agencies More than 200 agencies are already using the GWA-AdZyklopaedie. It is an easy and rapid way of keeping up with developments in the advertising sector and of gathering information on the following aspects:
 Marketing strategies of competing agencies
Creativity of the competing agencies concerning campaign motifs
Advertising history of companies
Evolution of individual markets and segments
Where and to what extent ads have been placed
Your competitors' budget
Daily news updates on ad motifs
Example of daily updated motif collecting:
An ad that aired on TV for the first time on Sunday evening is available in the GWA-AdZyklopaedie by on Monday morning.
An ad that aired on TV for the first time on Sunday evening is available in the GWA-AdZyklopaedie by on Monday morning design codes and additional credits such as director, producing company or cameraman. Design codes enable you to select motifs according to different motif attributes. There are more than 1,000 different design codes.
The design codes enable you to receive an overview of all collected ad motifs with ADC awards (graded in gold, silver and bronze). This also applies for Cannes Lions, Clio Award, Effie and Klappe. AdVision digital meets very special requirements of verbal speech and imagery in searching advertising media.
AdVision digital offers the following services to agency clients:
Consulting on strategic assembling of advertising data
Developing assembling concepts
Account for the GWA-AdZyklopaedie
Providing complex selections in the client's account
Providing daily/weekly mail notifications on advertising activities of advertising companies
Monitoring special national and international print titles and TV channels (national/international)
Ad placement control: TV emission control, Print ad placement control
Historical archives: TV History and AdHistory
Personalized ad archive
If you are interested in our data collection systematics with product and design codes, please contact us and talk to our experts in this area. We are very willing to send you a PDF file with all codes.
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