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• What does AdVision digital do?

  AdVision collects every day ad motifs from more than 850 national and international print titles, about 40 daily newspapers, 20 German TV channels and four TV channels in Austria and Switzerland respectively as well as in cinemas and in outdoor advertising (posters).

  Furthermore, we archive more than 500 important web sites (according to IVW ranking). The collected ad information is added to the GWA-AdZyklopaedie in an intelligent manner and provides the basis for further services.

• What is the GWA-AdZyklopaedie?

  The GWA-AdZyklopaedie is a web-based database application where we collect the results of our daily media monitoring and link them to each other. This tool is a collaboration of AdVision and GWA e.V., the Association of communication agencies, and was created in 1998.

  Together with the leading figures of the GWA agencies, AdVision digital was looking for a solution to constantly monitor ads and then archive them in a professional application. Shortly after coming up with this idea, we conceived and realized the GWA-AdZyklopaedie by AdVision.

  In the meantime, AdCyclopedia's data and constant recollecting of ads have come to provide the basis for further Advision services

• Which media does AdVision monitor?

    General Magazines
    Trade and technical magazines
    Daily newspapers
    TV
    Posters/Out-of-Home
    Cinema
    Internet

• Which countries does AdVision monitor?

    General, trade and technical magazines on the whole, 850 titles in Germany, Switzerland, Austria, USA, Great Britain, France, Spain and Italy
    Daily newspapers: 40 German title
    TV: 20 German channels, four channels in Austria, four channels in Switzerland
    Cinema: Germany
    Posters/Out-of-Home: Germany
  

    Internet: 550 German web sites according to IVW ranking

   

  In addition, AdVision digital cooperates with international partners and is able to provide information from international media monitoring at short notice.

• Which services does AdVision digital offer to companies?

    Consultations on assembling important ad data
    Working out strategic approaches that will complete sales data with ad data delivered by AdVision digital
    Workshops and presentations on monitoring relevant media and competitors
    Startup consulting and market screening for new companies on the market
    Independent use of GWA-AdZyklopaedie
    Embedding the GWA-AdZyklopaedie into the company's intranet, adjusting to suit the client's CI
    Employee training to familiarize them with the GWA-AdZyklopaedie
    Providing individual selections and notification services in the client's account
    Individual media monitoring of certain sectors, competing companies, products
    according to media genres- detailed and broken right down to the product level or print titles
    Processing monitoring results according to individual client requirements and providing them in PDF/PPT formats in the client's CI
    Providing daily/weekly mail notifications on advertising activities of certain sectors and companies, detailed and broken down to product level
    Daily/weekly reports on ad placements in certain media genres, broken down to print title or TV channel level
    Independent placement control for TV and print: thorough verification and documentation of ad placements
    Monitoring special national and international print titles and TV channels at our clients' request
    Historical archiving of TV commercials and print ads. This allows the investigation of the history of companies and brands over the last 50 years
    Checking ad contents for rip-off ads
  

• Which services does AdVision offer to publishing houses?

    Working out strategic approaches for distribution and marketing
    Collecting and archiving ad placements in your own publishing house's print titles, completing data with figures from ads sales
    Continuous and detailed collection and archiving of ad placements in your competitors' print title
  

• What costs does this generate?

  Costs and conditions depend on individual client requirements. Please contact us and specify your requirements. We will then make you an offer that is tailored to meet your requirements.
  
  Contact persons for publishing houses and agencies :
  
  

  Carsten Koster
  CEO
  E-Mail: carsten.koster@AdVision-digital.de
  Phone: +49 040 24 42 48 - 0