Radio broadcasting/Radio advertising
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Collection of radio commercials and radio advertising expenditures
The radio broadcasting market is characterized by a strong regionality. For this medium, 71 individual radio stations are being monitored including 28 public and 43 private ones. Additionally, common radio combinations are considered and featured, for example:
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Lokalfunk Kombi Westfalen |
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Rheinland Kombi Köln |
Moreover, sweepstakes as well as programme and contribution sponsoring are collected if they are placed inside commercial breaks.
Radio spots are stored exactly to the second and evaluated with tariff data (gross insertion costs).
For the radio medium, AdVision provides individual connections as well as the recorded radio spots in GWA-AdZyklopaedie.
The following additional information is collected in GWA-AdZyklopaedie:
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Subject ID |
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Industry classification (product code) |
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Firm, brand, product |
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Insertion time, date and period |
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Advertising medium/Station |
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Commercial length |
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Individual and total costs |
AdVision delivers the following format:
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Subject data in mp3 format |
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Story in textformat |
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