AdControl - Ad placement control
|
Placement control
Advertising companies invest millions into placing ads and usually require reasoning for ad placements in all media genres.
AdVision provides digital documentation on all the uses of ads in different types of media . Furthermore, the GWA-AdZyklopaedie enables you to verify ad placements through actual placement data. This is an important basis on which to negotiate new placements or negotiate discounts for wrong placements with channels and publishing houses.
AdVision digital acts as an independent supervisory body that keeps a critical eye on compliance with booked placement schedules and placements.
TV Emission Control
AdVision agrees on placement schedules for TV campaigns with its clients and provides detailed documentation on emission of TV commercials. The entire communication is digital to keep the process simple and the system cost-effective.
The advantages:
 |
Verifying spot length and number of frames |
| |
Verifying sound track |
| |
Comparing actual broadcast date and time to originally booked date and tim |
| |
Verifying thematic exemption clauses for topics and competing companies |
| |
Scene captures with timestamp and channel as proof |
Print placement control
AdVision digital agrees on placement schedules of print campaigns with its clients and documents the placement. Booked titles are scanned, and the relevant ads are digitally captured.
The advantages:
| |
Comparing the ad's placement to the originally booked one |
| |
Verifying ad size (size with or without border) |
| |
Verifying special colors |
| |
Checking whether exemption clauses were complied wit |
If you are interested in systematic reasoning of your clients' ad placements, get into touch with our advisers. We will be pleased to make you an offer based on the placement schedules..
|