Targeted search - Slogans, Headlines and Claims
The GWA-AdZyklopaedie contains slogans from more than 80,000 ad motifs. You can retrieve this information through a special search function. The full-text search enables experts to search for headwords or word combinations and to find out information on new tendencies in advertising regarding for language and word.
This function is also quite useful for creative input and helps to specifically avoid rip-off ads.