Ad sales control for publishing houses and media companies
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Ad sales control
The monitoring of competitors provides an important source of information for the sales department of publishing houses and media companies. This involves weekly inspection of a great number of relevant competing titles and channels. This, however, can have negative side effects: it takes time and results in huge expenditure for collecting ad motifs in all relevant competing titles. On the other hand, important information on ad costs and media performance values are missing, which makes it impossible to easily analyze placements without much effort.
AdVision digital offers you interesting services in this area: By introducing digital ad sales control, you will massively optimize workflow processes, create a new basis to work on, and achieve the following enterprising goals:
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Increased revenue |
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Return to core functions of ad sales |
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Clearly structured data ensures validity and reliability |
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Expansion into new segments |
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Making ad sales as transparent as possible |
The following AdVision services allow publishing houses and media companies to achieve these goals:
Collecting ad motifs
AdVision digital collects all relevant competing titles and channels every day and digitally scans their motifs. We assign motifs according to AdVision's market systematics.
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We determine costs for ad placements based on the rates in our database |
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Ad motifs are linked to the advertising company's sector profile |
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Products are linked to brands, product groups and market segments |
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We file placements and environments |
Comprehensive collections enable us to give you daily updated information on activities of advertising companies in your own titles and those of your competitors. On a meta level, we are able to lay out what sectors advertise in what competing titles and companies.
Linking data
Collected data is linked to information from competitive environments and titles. The results are laid out for different defined levels and give you , for instance, information on monthly turnover for a certain competing title or the activities of key account clients in certain competing titles.
Linking data from bookings and orders of the publishing company with data provided by AdVision, broken right down to the level of individual sellers, gives new sales approaches. The following are examples:
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Staff supervision/seller evaluation |
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Comprehensive analysis of potentials |
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Digital sales control based on existing organizational structures |
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Daily updated information on relevant advertising activities of your competitors and all key accounts |
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Discount/cash optimizing g |
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Placement claim/booking volume |
If you would like to have more information on ad sales control, please contact us. We will be pleased give you information on opportunities that AdVision services open up for your company.
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