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advision_Ad sales control

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Ad sales control for publishing houses and media companies

Ad sales control

The monitoring of competitors provides an important source of information for the sales department of publishing houses and media companies. This involves weekly inspection of a great number of relevant competing titles and channels. This, however, can have negative side effects: it takes time and results in huge expenditure for collecting ad motifs in all relevant competing titles. On the other hand, important information on ad costs and media performance values are missing, which makes it impossible to easily analyze placements without much effort.

AdVision digital offers you interesting services in this area: By introducing digital ad sales control, you will massively optimize workflow processes, create a new basis to work on, and achieve the following enterprising goals:

AdVision digital GmbH - Increased revenue  Increased revenue
AdVision digital GmbH - Return to core functions of ad sales Return to core functions of ad sales
AdVision digital GmbH - Clearly structured data ensures validity and reliability Clearly structured data ensures validity and reliability
AdVision digital GmbH - Expansion into new segments Expansion into new segments
AdVision digital GmbH - Making ad sales as transparent as possible Making ad sales as transparent as possible

The following AdVision services allow publishing houses and media companies to achieve these goals:

Collecting ad motifs

AdVision digital collects all relevant competing titles and channels every day and digitally scans their motifs. We assign motifs according to AdVision's market systematics.

AdVision digital GmbH - We determine costs for ad placements based on the rates in our database We determine costs for ad placements based on the rates in our database
AdVision digital GmbH - Ad motifs are linked to the advertising company's sector profile Ad motifs are linked to the advertising company's sector profile
AdVision digital GmbH - Products are linked to brands, product groups and market segments Products are linked to brands, product groups and market segments
AdVision digital GmbH - We file placements and environments We file placements and environments

Comprehensive collections enable us to give you daily updated information on activities of advertising companies in your own titles and those of your competitors. On a meta level, we are able to lay out what sectors advertise in what competing titles and companies.

Linking data

Collected data is linked to information from competitive environments and titles. The results are laid out for different defined levels and give you , for instance, information on monthly turnover for a certain competing title or the activities of key account clients in certain competing titles.

Linking data from bookings and orders of the publishing company with data provided by AdVision, broken right down to the level of individual sellers, gives new sales approaches. The following are examples:

AdVision digital GmbH - Staff supervision/seller evaluation Staff supervision/seller evaluation
AdVision digital GmbH - Comprehensive analysis of potentials Comprehensive analysis of potentials
AdVision digital GmbH - Digital sales control based on existing organizational structures Digital sales control based on existing organizational structures
AdVision digital GmbH - Daily updated information on relevant advertising activities of your competitors and all key accounts Daily updated information on relevant advertising activities of your competitors and all key accounts
AdVision digital GmbH - Discount/cash optimizing g Discount/cash optimizing g
AdVision digital GmbH - Placement claim/booking volume Placement claim/booking volume

If you would like to have more information on ad sales control, please contact us. We will be pleased give you information on opportunities that AdVision services open up for your company.