Clever sales controlling with business intelligence
It is good to have a lot of data at hand. The decisive thing, however, is to look at the relevant data and to derive the right decisions from it for your own sales organisation. We at AdVision digital have many years of experience as experts for media and advertising market monitoring both with large amounts of data and successful sales control. It is a pleasure to offer you this experience.
In the process, we differentiate between the areas of data analysis and advanced analytics: Data analysis comprises the collection, analysis and the linking up of your company data and our market data. In doing so, information, for example, about customer behaviour or their strategy can be analysed. Advanced analytics is about recognising developments on the market at an early stage in order to be able to initiate suitable action.
KPI definition
In cooperation with you, we lay down the key indicators relevant for you and describe and document the calculation of them.
Data analysis and structuring
We check and analyse the internal and external data for its suitability to calculate the defined KPIs. Afterwards, we determine interfaces and data structures for merging the various sources of data together with you where applicable.
BI dashboards
On the basis of defined KPIs, we create customised dashboards in PowerBI. In the process, we take over all necessary work steps for you. Conceptual design, prototyping, development of the data models, implementation and design of the dashboards – we provide you with everything from one source.