All media, all types of advertising
Our spending data provides an overview of the areas of the advertising market investments are currently being made in. It enables detailed analyses of the development of the advertising market – for classical themes and spots as well as for special advertising formats. As time-point or time course analyses. With placement and format information. And also, with theme files if requested. In short: As you need it. Almost in real time!
Gross spending on all levels
The data on advertising efforts enables analyses of gross spending on product, brand, group, generic, advertising medium or marketing levels. This way, absolute flexibility is developed at the greatest possible accuracy.
Detailed industry and media systematics
The basis of our gross advertising data is a comprehensive, hierarchically structured and continuously updated trade catalogue, on the basis of which, every ad placement can be allotted standardised. This leads to transparent and comparable advertising statistics.
Versatile additional information
The advantage of knowledge: Besides basic information, our spending data also provides a variety of further information, e.g. on positioning, gross spending, industry and distribution schedules. And at your request, we will link up your sales data with our market data.
Placement-based data analysis
We document and analyse each individual placement for the data on advertising efforts. With the AdVision Publisher Tool, you have maximum analysis and extensive rating options.
Your access to the spending data:
The dashboard tool for sales – simple competition and potential analyses at the push of a buttonMore
Analysis for professionals – compile and analyse all data yourself in any aggregationMore
Provision of the data as a full Excel pivot or PowerPoint presentation in your design at your requestMore
Customised alerts, automatically by e-mail and adapted to your CI requirementsMore
Interfaces in your systems
Our data integrated directly in your system: AdVision digital provides you with APIs for your systemsMore