When collecting advertising, AdVision digital proceeds with a cross-branch and cross-product system. For each ad collected in TV, consumer magazines and trade journals, daily newspapers, cinema, Internet or on posters, general and media-specific data is collected on the basis of a product code developed specifically for the collection.
The following data is collected in general and cross-media for each ad motif:
• The advertising company
• The brand the product can be allocated to
• The product/service advertised
• The industry classification of the advertising company
• The industry segment
• The product group
Furthermore, there is a variety of specific advert information that depends on the respective media category. This information about the collection system is available in the detailed description of the respective media category – consumer magazines, trade journals, daily newspapers, TV, poster/out-of-home, cinema, Internet.
Most ad motifs are collected with a design code in addition to the product code. The design code contains important requirements of the content and rounds off the hard facts.