Editorial mentions:
Monitoring PR presence

One side of successful communication is advertising. But, of course, public perception within the scope of reporting is as equally important. We present you with both: In the EdiMon Tool (Editorial Mentioning Monitor), we collect editorial mentions on a company, brand and product level, rate them and compare them with the respective advertising effort. Data for a full picture of successful communication!

Digital credit database

All mentions and images are collected, coded, and filed with a screenshot in the extensive database.  This is how a freely searchable and visual credit database is created. 

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Rating the tonality

Not every report is positive for a company. For this reason, we rate every mention on a three-step scale: Positive, neutral, and negative. A current mood is generated automatically on this basis.

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Rating in euros

Even if it is not paid for, every positive editorial report has a communicative value. To determine this, all mentions are rated with a media value in accordance with corresponding tariff data in the EdiMon tool. This is called the advert equivalence value. This makes PR and advertising comparable and simplifies controlling communication.

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Your access to EdiMon data:

EdiMon-Tool

EdiMon Tool

Tabular, web-based analysis tool for fast analyses

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AdVision OLAP Cube

Analysis for professionals –compiling and analysing all data in any aggregation

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Customised reports

Provision of the data as a full Excel pivot or PowerPoint presentation in your design at your request

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Automatic alerts

Individual alerts, automatically sent by e-mail and adapted to your CI requirements

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Interfaces in your systems

Our data directly integrated in your systems: AdVision digital provides you with APIs for  your systems

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