A good slogan increases the memorability of advertising and supports the positive image of a product, a brand or a company. Not only for this reason is a close examination worthwhile: Besides the possibility of creative input, plagiarised advertising can be directly avoided.

There is a large number of slogans and headlines from print adverts available in the AdZyklopädie. They can be researched quickly and easily via a full text search. These details complement the so-called credits that relate to the rest of the content and the production

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