Glossary
The AdVision glossary contains explanations of the important terms to do with advertising, marketing, and media monitoring:
- Healthcare Marketing
- Media monitoring
- Share of Advertising
- Online-Marketing
- Potential identification - advertisers
- Programmatic Advertising
- Retargeting (online advertising)
- Point of Sale Marketing
- Brand image
- Marketing Automation
- ROI Return on Investment
- Public Relations (PR)
- Podcast-Marketing
- Product Placement
- Brand Identity
- Brand Value
- Remarketing
- Performance measurement (TV)
- Omnichannel marketing
- Brand Loyalty
- Retention marketing
- Brand narrative
- Marketing Audit
- Market Share
- Overkill
- Out of Home Advertising
- Radio Advertising
- Print advertising
- Remainders (Print Magazines)
- Monitoring (Advertising Activities)
- Clone of Monitoring (Advertising Activities)
- Marketing Dashboard
- Share of Voice
- Web Crawler
- Advertising Campaign Analysis
- Image advertising
- advertising campaign
- advertising motif
- GRPs (Gross Rating Points)
- Media agency
- Digital document dispatch
- Digital market monitoring
- Crossmedia
- Impressions
- Clone of Clone of Share of Voice
- CPM (Thousand-Contact Price)
- Conversion Rate (CVR)
- AGMA (Working Group for Media Analysis)
- Data-driven competitive intelligence
- Click-Through-Rate (CTR)
- IVW - Information Association for the Determination of the Distribution of Advertising Media
- Advertising research
- Advertising Expenses
- Principles of advertising
- Target group analysis
- Spreading Plan
- Advertising budget
- TV advertising forms
- Advertising trend
- Competitor analysis
- Competitive analysis
- Advertising media
- Non-customer analysis/negative customer analysis
- Content-Marketing
- Lead generation
- Call-to-Action (CTA)
- Bounce Rate
- Scatter Lost
- Mediaselection
- Native Advertising
- Advertising expenditure
- Advertising songs
- Media Monitoring
- Customer Journey
- Lead Magnet
- Cost-per-Click (CPC)
- Geo-Targeting
- User-Generated Content (UGC)
- Landing Page
- KPI (Key Performance Indicator)
- Influencer Marketing
- A/B Testing
- In-Store-Marketing
- Ambient Marketing
- Word-of-Mouth-Marketing
- Customer Acquisition
- Recommendation Marketing
- Viral Campaing
- Corporate Identity (CI)
- Touchpoints
- Geomarketing
- Storyboard
- Content-Strategy
- Behavioral Economics
- Consumer behavior
- Targeting strategy
- Lead scoring
- Sales Funnel
- Keyword research
- Niche Marketing
- Clone of TV advertising forms
- Clone of Influencer Marketing
- Cinema Advertising FAQ
- Nielsen Areas
- In-App Advertising FAQ
- Clone of Nielsen Areas
- SEA (Search Engine Advertising) FAQ
- Testimonials
- Google Ads FAQ
- AdBlocker
- Adressable TV
- Clone of Recommendation Marketing