Media Wizard data export
The Media Wizard is a system for forecasting, planning, optimizing, disposition, competitive analysis and reporting of TV advertising campaigns.
The AdVision digital Germany, Austria and Switzerland competition data serve as the database. Using the forecast, the MediaWizard can be used to create individual performance values for TV advertising blocks and use them for strategic planning as well as for optimization.
The MediaWizard can simultaneously calculate and provide requirements according to GRP, NRW, contact classes and various combinations. An evaluation/planning as a batch processing of several campaigns takes place at the push of a button.