Special forms of advertising such as sponsorships, split screens or 5-minute intervals can also be forecast. Thus, the performance values can also be compared with the classic campaign in terms of net reach. AdVision digital provides this data basis.

Continuous updates of usage data enable controlling/tracking of campaigns on a daily basis. Furthermore, bookings and cancellations can be made directly via the booking platforms of the TV marketers, so that the entire TV planning and buying process takes place in one workflow.

Competition/advertising data can be imported, analysed and further processed via an internal interface. By assigning the competition data to the usage data, various analyses can be created on individual as well as standard target groups.

• What individual or overall effect does your TV campaign achieve?
• How can the cost per view (CPV) and cost per order (CPO) be minimized?
• In which advertising environments do you attract viewers with the highest return on advertising?
• How to maximize TV ROI?
• In which advertising blocks do you reach the intended target group?
• How to increase website traffic with TV advertising?

In combination with the AdVision OLAP-Cube you can, among other things, carry out individual analyzes of advertising medium, advertiser and customer groups and then export them to your CRM.

Not only do you always have the correct advertising market data for your organization, but you also experience enormous time and organizational simplification thanks to the optimized workflow.

With just a few clicks, you can match the customer name, customer number, sales representative, sales area, etc. Of course, you can export the mapped data and then import it into your own CRM.

Gain important insights into how your salespeople perform in contrast to the competition, what potential there is in terms of employees/sales areas and what market shares you have!

Using the AdVision Publisher Tool, the advertising statistics including gross advertising expenditure can be imported into your system with one click:
* Evaluate media planning distribution plans according to time period, customer and industry
* detailed circuit and performance control
* to be integrated easily and quickly via the data export

mds is a flexible web application with which you can analyze large amounts of data quickly and comfortably. Whether target group definitions, structural analyzes, rankings or the creation of media plans - mds offers users of classic market media studies all the comforts of analysis.