Media monitoring is about collecting relevant data from the media for companies. The information includes details about the running of ads, editorial mentions, and creative data.

It is of particular importance for companies to monitor competitors, permanently analyse advertising and revise their own market position. Operational and strategical decisions frequently do not become possible until after the market and competitive companies have been monitored intensively.

A marketing dashboard in Microsoft Power BI is a powerful application that enables marketers to gain comprehensive insights into their marketing activities. Power BI is a business intelligence platform that can aggregate and analyse data from various sources and visualise it in meaningful dashboards. Here are some key elements and benefits of marketing dashboards in Microsoft Power BI:

Remainders refer to copies of printed magazines that remain unsold after their sales period expires. These unsold magazines are often removed from retail store shelves and need to be managed by the publisher or retailer.

Features and Significance:

1. Unsold Copies: Remainders are those copies of print magazines that haven't been sold to readers and, therefore, haven't realized their full revenue potential.
    

Brand narrative refers to the narrative structure and emotional context that a brand creates in its advertising efforts to establish a deeper connection with its customers. It is a strategic approach where stories and narratives are used to convey a brand's identity, values, and messages and engage customers in a captivating, emotional journey.

Characteristics of Brand Narratives:

Public relations (PR) represent an important discipline in the field of marketing. They play a decisive role in how companies, organisations and brands present themselves to the public and are perceived. In interaction with advertising measures, PR activities help to build a brand's image and credibility and to establish long-term relationships with target groups.