Media monitoring is about collecting relevant data from the media for companies. The information includes details about the running of ads, editorial mentions, and creative data.

It is of particular importance for companies to monitor competitors, permanently analyse advertising and revise their own market position. Operational and strategical decisions frequently do not become possible until after the market and competitive companies have been monitored intensively.

1. What are marketing measures?

Marketing measures are targeted activities and strategies that companies undertake to promote their products or services, attract customers, and increase revenue. They encompass a variety of activities, from advertising to social media marketing to events and promotions.

2. Why are marketing measures important?

What is meant by retargeting?
 

Retargeting (also known as remarketing) is a targeted advertising practice in online marketing in which ads are served to Internet users who have previously visited a website or specific content, but without taking a desired action, such as making a purchase or signing up.

Marketing automation refers to a strategy and technology in the field of marketing that helps companies automate and optimise their marketing activities. Through the use of specialised software tools and platforms, repetitive tasks are automated, customer interactions are personalized, and the entire marketing process is made more efficient.

How it works:

Point of Sale Marketing (POS Marketing for short) refers to the targeted advertising and sales promotion strategy applied at the point of sale or transaction. This location is often referred to as the point of sale (POS) and includes physical shops, retail outlets, restaurants, shopping centres and similar retail locations.