Point of Sale Marketing (POS Marketing for short) refers to the targeted advertising and sales promotion strategy applied at the point of sale or transaction. This location is often referred to as the point of sale (POS) and includes physical shops, retail outlets, restaurants, shopping centres and similar retail locations.
What is print advertising?
Print advertising
refers to advertising activities that use printed materials such as newspapers, magazines, flyers, brochures, posters and banners to communicate messages and information about products, services or events to a target audience.
Why is print advertising still relevant?
Omnichannel marketing refers to a holistic marketing strategy in which various advertising efforts are seamlessly interconnected to ensure a consistent and smooth customer interaction across different channels. This approach aims to optimize the customer experience by engaging the customer at every point of their journey and delivering a consistent message, regardless of whether they engage with the brand online or offline.
Features:
1. What is radio advertising?
Radio advertising is a form of advertising where products, services, or messages are conveyed to a broad audience through radio stations. It can consist of spoken advertisements, music, sound effects, and jingles.
2. How does radio advertising work?
Radio advertising is created by companies or organizations and then sent to radio stations, which include it in their broadcast schedules. Advertising is aired during breaks or dedicated commercial blocks.
Remarketing, also known as retargeting, is a targeted online marketing strategy where ads are shown to users who have previously visited a website or specific web pages but did not complete a desired action (e.g., making a purchase, signing up, or contacting). The aim of remarketing is to re-engage these users and encourage them to take the desired action.
How it Works:
Performance measurement for TV advertising campaigns is a crucial process for evaluating the success and efficiency of television advertising. These measurements assist advertisers, agencies, and marketing professionals in making informed decisions, optimizing their budgets, and maximizing return on investment (ROI). Here are some key terms and concepts related to performance measurement for TV advertising campaigns:
Geo-targeting, also known as geo-targeting, is a marketing strategy that targets digital advertising and marketing content based on geographic location data to send relevant messages to a specific audience in a specific geographic area. This allows advertisers to optimise their efforts by delivering ads to people who are in a specific region or location, such as a city, state or country.
A web page crawler is an automated program or script used to systematically search the World Wide Web and extract information from web pages. Usually, the crawling starts at a specific starting URL and follows links to other web pages to find and visit more URLs. While crawling, the crawler extracts various information such as text content, images, and links to other pages.
This information is stored in a database and can be used for various purposes such as creating search engine indexes, monitoring online information, or scraping data for scientific or commercial purposes.
GRPs (Gross Rating Points) are an advertising industry metric used to measure the effectiveness of advertising campaigns.
GRPs measure the total number of contacts (or impressions) of an advertising campaign within a specific target group. They are usually calculated based on advertising campaigns such as TV commercials, radio ads or print ads and are based on the reach and frequency of the ads.
A GRP is calculated by multiplying the reach (percentage of the target audience that saw the ad at least once) by the average frequency with which that audience saw the ad.
An image advertisement (also called an image campaign) is an advertising campaign that aims to improve the image of a brand, company or organisation. The aim of an image advertisement is to positively influence the reputation and perception of the target group by conveying a certain image or message.
