An image advertisement (also called an image campaign) is an advertising campaign that aims to improve the image of a brand, company or organisation. The aim of an image advertisement is to positively influence the reputation and perception of the target group by conveying a certain image or message.
Advertising campaign analysis refers to the evaluation and measurement of the effectiveness of an advertising campaign. Analysis involves evaluating the various aspects of an advertising campaign such as objectives, target audience, advertising message, advertising media, and results.
A web page crawler is an automated program or script used to systematically search the World Wide Web and extract information from web pages. Usually, the crawling starts at a specific starting URL and follows links to other web pages to find and visit more URLs. While crawling, the crawler extracts various information such as text content, images, and links to other pages.
This information is stored in a database and can be used for various purposes such as creating search engine indexes, monitoring online information, or scraping data for scientific or commercial purposes.
Geo-targeting, also known as geo-targeting, is a marketing strategy that targets digital advertising and marketing content based on geographic location data to send relevant messages to a specific audience in a specific geographic area. This allows advertisers to optimise their efforts by delivering ads to people who are in a specific region or location, such as a city, state or country.
Ambient marketing, also known as ambient advertising or ambient media, is a creative marketing strategy that aims to capture the attention of the target audience by subtly and unobtrusively integrating it into people's natural surroundings or everyday life. This form of marketing uses unconventional places, objects or events to convey messages and create brand presence without using traditional advertising channels.
A/B testing, also known as split testing, is an experimental method in the field of marketing and advertising that is used to compare the effectiveness of different variations of an element. This element can be, for example, a web page, an email, an advertisement or a call-to-action button. A/B testing allows companies to make informed decisions about which version will work better on their target audience and thus achieve the desired goals, such as increased conversions or better engagement rates.
In-store marketing refers to a variety of marketing and promotional activities conducted within a physical retail environment to target customers, influence their purchasing decisions and ultimately increase sales and customer loyalty. This approach focuses on optimising the buying experience directly at the point of sale (POS) and increasing product visibility and brand interaction.
Influencer marketing is a collaborative marketing strategy in which companies work with influential personalities, called influencers, on social media to promote products or services. These influencers have a significant following, which they reach through authentic content. The interactions they receive on their posts are called engagement. Reach indicates how many people can see their posts.
Word-of-mouth marketing (WOM marketing) refers to a form of word-of-mouth or referral marketing in which information, opinions and experiences about products, services or brands are passed on verbally from one person to another. This is usually done in an informal and personal way, often in face-to-face conversations between consumers. However, in today's digital age, word-of-mouth marketing can also extend across social media, review platforms, and online discussion forums.
How it works:
Customer Acquisition through Competitive Intelligence
Customer acquisition through competitive intelligence is a strategic marketing method where businesses identify, engage, and win potential customers by gathering and analyzing information about their competitors. This approach allows companies to learn from the experiences and activities of their rivals to expand their customer base and strengthen their market position.
Key components of customer acquisition through competitive intelligence include:
