The bounce rate is an important key figure in online marketing, especially when evaluating advertising measures and the effectiveness of websites. It indicates the percentage of visitors to a website who view only a single page after viewing it and then leave the site without performing any further actions or navigating to other pages.
In the advertising industry, wastage is an important aspect of the implementation of advertising measures. It describes the proportion of people or target groups who, despite targeted advertising, do not belong to the actual target group or do not have the desired interest in a product or service. Scatter loss thus occurs when advertising is directed at people who do not belong to the potential group of buyers or who have no interest in the advertised offers.
Causes for wastage can be manifold, for example:
Media selection is a crucial step in the process of advertising activities, where the optimal media channels and platforms are carefully chosen to effectively convey the advertising message to the target group. The right media selection is of great importance as it can significantly influence the success of an advertising campaign.
Aim of media selection:
Native advertising refers to a form of advertising in which advertising content is designed to fit seamlessly into the editorial or contextual content of a medium, whether online or offline. The main objective of native advertising is to present the advertising message in a way that is less intrusive and more in harmony with the natural flow of the medium. Compared to traditional advertising methods, native advertising aims to provide a more authentic experience and achieve greater acceptance by the target audience.
Advertising expenditure refers to the financial resources that companies, organizations or individuals spend on planning, creating and disseminating promotional activities to make their products, services or messages known to a wide audience. Advertising expenditure is a crucial aspect of marketing and is used to promote the visibility, perception and ultimately the sale of products or the achievement of objectives.
Advertising expenses comprise various cost items:
Advertising songs are musical compositions created specifically for advertising purposes and used to promote a particular brand, product or service. They play a crucial role in the world of advertising, as they help attract the attention of the target audience, convey messages and create an emotional connection between the brand and consumers. Advertising songs can incorporate diverse styles, genres and moods to effectively communicate the desired message.
Characteristics of advertising songs:
Media monitoring, also referred to as media monitoring or media analysis, is a process of systematically monitoring, collecting, analysing and interpreting various media sources to gain insights into media coverage of specific issues, brands, people or events. It is used by companies, organisations, governments, NGOs and individuals to keep abreast of public opinion, trends, competitive activities and the effectiveness of their communication strategies.
The customer journey refers to the set of interaction points that a customer goes through with a company, brand, product or service throughout the purchase and usage process.This journey includes all the touchpoints a customer experiences from the initial awareness of a need or interest to the final purchase decision and beyond. Analysing the customer journey is crucial for companies to better understand customer behaviour, needs and satisfaction in order to improve their products and services in a targeted way.
A lead magnet is a marketing strategy where companies offer valuable resources, content or offers for free in order to get potential customers to provide their contact information such as email addresses, names or phone numbers. This information is called "leads" because they are potential prospects that could enter the company's sales pipeline.
Cost-per-click (CPC) is a common billing method in the field of online marketing and digital advertising. With this form of billing, the advertiser (advertiser) pays for each click on his ad that is placed on a website, in a search engine or in social media.
