Recommendation marketing, also known as "word-of-mouth marketing" or "mouth-to-mouth marketing," is a promotional strategy in which companies aim to encourage customers to voluntarily and positively recommend their products or services within their social circles. Typically, this is done through existing customers sharing their own experiences to attract new customers.
Description:
A viral campaign is a marketing initiative in which companies create and disseminate content that is so engaging, entertaining, or informative that people voluntarily share it. The primary goal is to achieve exponential distribution through social media, email, and other online platforms. This form of marketing aims to maximize word-of-mouth and the natural spread of messages.
Characteristics of a Viral Campaign:
Definition: Corporate Identity (CI) in the context of advertising measures refers to the consistent visual and communicative identity of a company or brand across all advertising efforts. It encompasses the overall image that a company conveys through its advertising campaigns, aiming to present corporate values, brand personality, and brand messages consistently and recognizably.
Elements of Corporate Identity in Advertising Measures:
Touchpoints are the various points of contact or interaction that a company or brand has with its customers in order to plan and execute advertising campaigns. These interactions serve to increase brand awareness, acquire customers, and maintain long-term relationships.
Explanation:
Geomarketing is a marketing strategy that focuses on the use of geographic information and data to develop and execute more effective and targeted advertising campaigns. This method combines traditional marketing techniques with geographic information to better understand the needs and behaviors of target audiences in specific geographic areas. Here is a glossary entry that explains the key aspects of geomarketing in the context of advertising campaigns:
A storyboard is an essential component in the realm of advertising campaigns, serving as a visual roadmap for crafting advertising content, be it in the form of ads, videos, animations, or other media. It constitutes a graphic representation of the planned advertising narrative presented in images or sketches, often accompanied by accompanying text or annotations. The purpose of a storyboard is to pre-plan and visualize the structure, flow, and appearance of an advertising campaign or product.
A storyboard serves several crucial functions in the world of advertising campaigns:
Content strategy in the context of advertising refers to the careful planning, creation, and distribution of content aimed at achieving the objectives of an advertising campaign. In a world where digital media and social platforms play an increasingly crucial role in marketing, an effective content strategy is essential for capturing the attention of the target audience, engaging them, and ultimately motivating them to take action, whether it's purchasing a product, signing up for a service, or another desired action.
Behavioral Economics is an interdisciplinary field that combines insights from psychology and economics to examine human behavior in economic decision-making situations. In the context of advertising, it refers to the application of these insights to better understand and influence consumer behavior regarding advertising and purchasing decisions.
Consumer behavior in relation to advertising efforts refers to how individuals react to various advertising messages, channels, and strategies. It examines how consumers perceive, process, and ultimately make purchasing decisions influenced by advertising.
The targeting strategy is a crucial concept in the world of advertising and marketing communication. It refers to the deliberate selection and addressing of a specific target audience to maximize the effectiveness of advertising campaigns. Target audiences can be defined in various ways, including demographic characteristics, behaviors, interests, and geographic locations.
Types of Targeting:
