Individual analyses

The AdVision OLAP Cube covers all spending and meta data that AdVision digital collects for advertising market statistics. For our customers, this means: Individual non-customer, new and potential customer analyses whenever you need them. By way of dynamic refreshing, we ensure that you are working with the latest data status when accessing saved queries.

All data in one cube

The AdVision OLAP Cube contains all spending data as well as editorial credits with all detailed steps for analysis. It thus forms the basis for detailed expert analyses. Furthermore, it also has an interface for linking up to business intelligence tools such as Microsoft PowerBI.

Identifying individual seller potentials

Optionally possible seller allocations in the AdVision Content Monitor facilitate individually customised reporting and potential analyses – and thus even more targeted sales activities.

Continuous competition monitoring

Thanks to the continuous updating of data, media providers can always keep an eye on their competitors with the AdVision Classified Monitor and can thus quickly respond to new potentials. The data structure provided enables simple and fast analyses of non-customers, new customers and potentials in Excel.

Creating clippings fast

The EdiMon Tool creates clippings according to defined criteria at the press of a button. Elaborate manual work, for example for creating target group specific clippings for product managers, is no longer needed.

Analyse from anywhere with the Web app

The EdiMon Tool is a browser-based application that enables analyses from anywhere where there is an internet connection. Spontaneous ad hoc researching just before or during a customer appointment are thus no longer a great challenge.

Extensive export possibilities

The results of EdiMon analyses can be presented as a Web pivot table, a Web report or as a table or be downloaded directly as a PowerPoint presentation or Excel sheet. Drag the individual clippings as an image directly onto your computer or download them as a collective export. Thanks to personalised alerts, you are always in the know!

Detailed search function

The detailed and structured search function of the EdiMon Tool facilitates searches on a company, brand, product, sector, sector segment and media environment level, for both print and digital. Periods can be freely defined. 

Simple analysis of the communicative overall picture

Besides information about the editorial credits, the EdiMon Tool also covers information about the paid advertising in the same environments. This means a full map of the overall effect of the communication can be created simply and quickly. The calculation of editorial credits to become a gross advertising value enables a consistent calculation of both means of presence.

Accessible everywhere

Spontaneous research into the advertising strategy of potential customers on the way to an appointment is possible with the AdVision Publisher Tool without any difficulty. The tool is web-based and optimised for all output devices, making it usable wherever there is an internet connection.