The need for information in sales organisations differs immensely. The sales assistant for the automobile industry requires different data than is needed for the beauty sector or than the sales manager needs. The AdVision Publisher Tool will satisfy them all thanks to the dashboard content and structures that can be individualised for every user.

With the AdVision Publisher Tool, the determination of sales opportunities and turnover potentials on the basis of daily updated figures is simpler than ever. Visual potential presentations and detailed drilldown possibilities provide profound insights into market developments and thus enable the realisation of otherwise unused sales opportunities.

Negative and new customer analyses can be performed with the simple dashboard application of the AdVision Publisher Tool with merely a few clicks. At your request, we will forward these as an alert or via your CRM to the pertinent salesperson.

All spending data for your competition environment is available in the AdVision Publisher Tool, prepared in a structured and targeted way. Thanks to individualizable dashboards, you can find the most important information about market developments at a glance. This makes new sales potentials visible on the day the competitor magazine appears. 

In the AdHistory, the advertising archive of the AdZyklopädie, there are more than two million adverts of the past 70 years. This includes, for example, the world’s oldest advert. This data enables us to learn more about the communication history of a company or a market segment. You can conduct a concerted search for certain spots and adverts of the past decades and, in the case of doubt, minimise the risk of accidental plagiarisms.

There is much more to the AdZyklopädie than just images and advertising efforts. The spending and placing information allocated to every advertisement placement can be analysed and downloaded as an Excel sheet at the push of a button. For even more insight into advertising activities of the advertising companies.

To save time and ensure consistent search queries, repeat searches can be stored as AdSelection. Thanks to individual alerts, you are always informed, and a share function always enables the sharing of selected queries with colleagues. Results can be automatically exported as a Zip file, PowerPoint, or Excel file.

In the AdZyklopädie, there are various views in different resolutions for each advertising effort. From small for the quick web view to high resolution for a printout. Can be downloaded directly from the tool onto your computer! 

The creative data of the AdZyklopädie are clearly and extensively structured. This facilitates a fast search for companies, brands, products, sectors, industry segments, periods, design codes, credits, headlines and much more.