For the most important category markets away from private classified ad markets, fast potential and non-customer analyses are possible. This way, the lead funnel of your sales organisation practically fills itself up.
We create advertisements in category markets that are both printed and digital. In the process, we create each advertisement individually and allocate them systematically to the group, company, brand, and product.
The data of the EdiCon-Tool can easily be connected with the clipping data of our EdiMon Tool. This way, you receive indications about the thematic environment where an editorial mention has appeared.
600 theme clusters lead to detailed and differentiated content profiles. The hierarchical structure facilitates the choice of the degree of detail and thus the data basis for intelligent longitudinal and cross-section analyses.
With holistic coding, we create comparability of the content structures of media. This way, we provide advertising customers valuable support in planning environments and analysing placements – and arguments for publishers selling advertising space.
Not every report is positive for a company. For this reason, we rate every mention on a three-step scale: Positive, neutral, and negative. A current mood is generated automatically on this basis.
Even if it is not paid for, every positive editorial report has a communicative value. To determine this, all mentions are rated with a media value in accordance with corresponding tariff data in the EdiMon tool. This is called the advert equivalence value. This makes PR and advertising comparable and simplifies controlling communication.
All mentions and images are collected, coded, and filed with a screenshot in the extensive database. This is how a freely searchable and visual credit database is created.
We document and analyse each individual placement for the data on advertising efforts. With the AdVision Publisher Tool, you have maximum analysis and extensive rating options.
The advantage of knowledge: Besides basic information, our spending data also provides a variety of further information, e.g. on positioning, gross spending, industry and distribution schedules. And at your request, we will link up your sales data with our market data.
