The basis of our gross advertising data is a comprehensive, hierarchically structured and continuously updated trade catalogue, on the basis of which, every ad placement can be allotted standardised. This leads to transparent and comparable advertising statistics.

The data on advertising efforts enables analyses of gross spending on product, brand, group, generic, advertising medium or marketing levels. This way, absolute flexibility is developed at the greatest possible accuracy.

Who stands behind a campaign? Which agency is leading? Who participated in the production and which media agency is managing the budget project? All this information forms part of the advertising themes. Competition and campaign analyses according to the creatives responsible as well as production partners are possible in a simple and uncomplicated way via the credits search of our AdZyklopädie.

Knowledge advantage for creatives: Each ad placement is stored with an image or a video of the advertising material. Standardised design codes also enable the systematic search for design elements and theme contents. Furthermore, with our historical advertising archive AdHistory, you can research and access campaigns from the past 70 years.

With the AdZyklopädie, placement control becomes child’s play for agencies and advertising companies. We document and scan every placement and code the position of your advert in the magazine or advertising block. In addition, we provide information about placements by competitors in the proximate area. In real time if requested. *

*Real-time data is available for TV broadcasting controlling. You can find further information here.

The database currently comprises more than 14 million national and international advertising efforts of the past 20 years. Advertising themes and advertising spots, charts and information about companies, agencies, and creatives. Quickly accessible online or via your individual interface.

Always know what the competition is doing! With our creative and spending data, you can monitor competitive campaigns easily and quickly. With the credit data, you have an overview of competitors’ PR offensives. And all of this is largely automated using easy-to-use tools.

We supply important automated data and facts about the development on the advertising market and on your PR presence. With our spending data, we facilitate simple share-of-voice analyses almost in real time. Individual alert functions ensure that you are up to date without a great amount of effort at all times.

We scan and document the German advertising market more comprehensively than anyone else. In the process, every advertisement, every spot and every placement is documented and filed with the corresponding graphical material as well as the spending data. In addition, we document the position and time of appearance of all adverts and spots in the corresponding environmental area. Our AdZyklopädie facilitates a simple analysis of the data and quality control.

With the EdiCon Tool, we provide you with up-to-date and standardised data for structuring the content of your own range in comparison to the competition. Positioning and environment argumentations are thus even easier. With our EdiMon, you have access to editorial mentions and their medial counter value. This enables a 360° presentation of the communicative advertising message of publishers.