AdVision collects and archives about 25,000 new poster motifs every year and maps all relevant information with product and design codes in the AdZyklopädie. This equates to about 80 percent of all poster ads in Germany. In addition, poster ads are monitored and archived by the AdVision field workers.
AdVision digital collects the various out-of-home media in the following media-specific dimensions:
AdVision digital collects ads from about 2600 competition-relevant websites for the German-speaking Internet display advertising market. Internet campaigns are diligently determined with media value and reach for each advertising campaign, the advertising values are added and archived in the GWA AdZyklopädie. On the basis of this collected data, AdVision digital is in the position to provide information about brand leadership on the Internet.
For the medium cinema, AdVision collects the latest commercials that run on screens across Germany. About 2,300 designs are added and archived every year. More than 12,000 cinema spots that could be seen from 2006 to this day in the cinema can be accessed in the AdZyklopädie.
The following types of cinema are monitored:
• Family cinemas
• Multiplex
• Programme cinemas
• Drive-in cinemas
• IMAX theatres
• Open-air cinemas
• Multi-purpose cinemas
AdVision digital collects ad motifs and detailed information from about 100 daily newspapers for the German market on a daily basis. The data is available on a daily basis. All adverts including the entire trade communication are processed.
In numbers, this means: We process more than 1,000,000 pages per year. Each year, more than 460,000 ad placings and more than 200,000 ad motifs are collected. The AdZyklopädie contains more than 1.8 million ad motifs with detailed advertising information from the period from 2005 to today.
Since 01/2022, AdVision digital has also been recording official gazettes and newsletters at the request of customers. Official gazettes and bulletins form the basis for official announcements and provide information on local politics, important dates or current offers from local businesses. They also provide information about the activities of churches or associations.
AdVision collects all data relevant for a survey in the field of official and municipal gazettes:
Since 01/2022, AdVision digital has also been recording official gazettes and newsletters at the request of customers. Official gazettes and bulletins form the basis for official announcements and provide information on local politics, important dates or current offers from local businesses. They also provide information about the activities of churches or associations.
AdVision collects all data relevant for a survey in the field of official and municipal gazettes:
AdVision digital processes more than 350 pharmacy magazines for the German market on a daily basis and thus a majority of the RX advertising expenditure. In addition, information from 15 international pharmacy titles is collected and archived.
We thus respond to the increased demand for pharmacy communication monitoring and, in the meantime, dispose of the highest number of publications in the industry.
AdVision digital collects all ad motifs and advertising information from more than 650 trade journals for the German market on a daily basis.
The following categories of trade journals are monitored:
AdVision digital collects about 2300 publications nationally and internationally in the field of consumer magazines and trade journals. More than 2.3 million magazine pages are processed every year and more than 170,000 ad motifs are collected. This means: There are more than 2.5 million ad motifs from consumer magazines available in the AdZyklopädie from the period of 2000 to today. For the German market alone, more than 2000 consumer magazines are processed on a daily basis.
AVM AV-Medienbeobachtung GmbH – a company of the AdVision Group – provides detailed information and a to the second collection of TV spots in the field of television advertising. All advertising blocks on more than 60 German-speaking TV channels are collected around the clock and analysed. The video quality is more than 6 megabytes per second and is recorded in MPEG 4 format and stored digitally.
The following types of channels are collected:
