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Healthcare Marketing

The aim of healthcare marketing is both the addressing of players in the healthcare industry such as pharmaceutical companies, health insurance agencies, chemists and physicians, and consumers interested in healthcare. This diversified target group produces corresponding subgroups of healthcare marketing, such as pharma marketing, dental marketing, or health insurance agency marketing. The products to be marketed include those that serve the restoring or maintaining of health, i.e., medical and pharmaceutical products as well as sports and wellness products.

Excellent pitch preparation

With the advertising themes, we provide comprehensive information about the latest and even historical advertising campaigns. Via our creative database, you can do detailed and targeted searches. The results can be downloaded directly as an image or video file or be exported as an Excel or PowerPoint analysis.

Klambt

»Placement control the way one wants it – paperless and digital with automatic notifications via various alert functions.«

Kolja Kraus, Deputy Functional Manager Media Sales Mediengruppe Klambt

GERRY WEBER

»Thanks to EdiMon, our PR values can be planned and tracked. Benchmarking with competition has never been so simple. Our and competitors’ clippings are available in our CI as a PowerPoint presentation for downloading at a click of a mouse. The comparison of media investment and PR output is brilliant”, just as are the detailed graphics to view the potentials on an issue level. We act and communicate transparently at eye level with publishers & editorial offices.  EdiMon is an essential, innovative component of our PR work that we can longer imagine being without.«

GANT

»In times of absolute transparency and measurability, we also have to systematically assess and interpret our traditional marketing activities. EdiMon helps us to not only present our own PR results efficiently, but also creates a direct comparison to competitors, and that gives us benchmarks. This is the only way to optimise the potentials of our spending and utilise future opportunities. Because of this, we were able to increase our brand awareness and almost double the PR result.«

Sebastian Geist, PR & Marketing Director D-A-CH GANT DACH GmbH

Jahreszeiten Verlag

»AdVision is the ideal partner for our advertising monitoring.«

Helma Spieker, Managing Director Jahreszeiten Verlag

Red Bull Media House GmbH

»AdVision is two steps ahead of their competitors. The up-to-datedness of the data, the simple application of the query tools and, last but not least, the readiness to put our requirements into practice, were the reason why we decided in favour of the advertising market data of AdVision.«

Anna Schönauer, Senior Manager Red Bull Media House GmbH

PUIG

»The direct comparison of advert bookings and editorial mentions in printed material is what makes EdiMon impressive. With merely a few clicks, we can look at all of our brands' editorial contributions as well as relevant competitors and see the advertising spend compared to the imputed PR values at the same time.«

Markus Grefer, General Manager D-A-CH PUIG Deutschland GmbH

NOBILIS Group

»EdiMon is an essential PR and marketing tool for us to accurately collect our brands in the competitive environment. The system provides many profound industrial figures and the application of it is impressive«

Udo Heuser, Managing Partner NOBILIS Group GmbH

Classified ads

Turnover and extent analyses of the job vacancy and classified ads market

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