The sound broadcasting market is distinguished by its high degree of regionality. For this medium, we monitor 76 individual radio stations, of which 40 are public-service and 36 are private stations.
In addition, all the usual radio combinations are considered and features, e.g.:
• Lokalfunk Kombi Westfalen
• Rheinland Kombi Köln
Trade fairs are an ideal opportunity for companies to raise their profile, acquire new customers and maintain B2B contacts. Marketers and media publishers also use trade fairs to establish contact with existing and potential customers. To enable our customers to prepare for trade fairs in the best possible way, trade fairs have been recorded as advertising media in our advertising database since 2022.
AdVision provides the following information:
Trade fairs are an ideal opportunity for companies to raise their profile, acquire new customers and maintain B2B contacts. Marketers and media publishers also use trade fairs to establish contact with existing and potential customers. To enable our customers to prepare for trade fairs in the best possible way, trade fairs have been recorded as advertising media in our advertising database since 2022.
AdVision provides the following information:
Trade fairs are an ideal opportunity for companies to raise their profile, acquire new customers and maintain B2B contacts. Marketers and media publishers also use trade fairs to establish contact with existing and potential customers. To enable our customers to prepare for trade fairs in the best possible way, trade fairs have been recorded as advertising media in our advertising database since 2022.
AdVision provides the following information:
Trade fairs are an ideal opportunity for companies to raise their profile, acquire new customers and maintain B2B contacts. Marketers and media publishers also use trade fairs to establish contact with existing and potential customers. To enable our customers to prepare for trade fairs in the best possible way, trade fairs have been recorded as advertising media in our advertising database since 2022.
AdVision provides the following information:
At-retail media addresses the consumer directly at the point-of-sale by placing ads in the shop or in the car park. According to the Fachverband Außenwerbung (FAW), 85 percent of consumers in Germany are familiar with the OOH media at and in food retailing; in the younger target groups, even up to 92 percent.
Besides traditional large surface areas outdoors as well as screens in the shopping centres, there are advertising spaces such as shopping trolleys, product dividers or door and floor spaces (door media; floor media).
A large selection of the ad motifs is given further relevant data concerning the creative and format-related aspects in addition to the product code. This data is bundled in the so-called design code. This contains important requirements of the content and supplements the hard facts of campaign designs by adding details worth knowing. This includes the naming of advertising measures that have been given a sought-after advertising award (for example, ADC-Award, Cannes Lions or Clio-Award).
When collecting advertising, AdVision digital proceeds with a cross-branch and cross-product system. For each ad collected in TV, consumer magazines and trade journals, daily newspapers, cinema, Internet or on posters, general and media-specific data is collected on the basis of a product code developed specifically for the collection.
The following data is collected in general and cross-media for each ad motif:
The relatively young out-of-home advertising means ambient media creates a special brand experience with the target group by reaching their direct living environment. Ambient media are frequently found on everyday objects such as bags or beer mats and they supplement more traditional types of advertising such as poster campaigns by being a targeted touch.
AdVision digital collects the various out-of-home media in the following media-specific dimensions:
Whether at railway stations or on buses and trains, AdVision digital comprehensively collects places of transportation and means of transportation ads. With this eye-catching means of out-of-home media, large parts of the population can be reached every day.
In 2019 alone, more than 11.6 billion passengers travelled on local and long-distance transportation. Target groups here can be addressed in manifold and creative ways – by way of exteriors such as designed vehicles and screens or by side-window posters and Haltestangenanhänger on the inside.
