With the AdVision Publisher Tool and our classified data, we provide you with tools for the easy and automated identification in the traditional display and category advertising market. Numerous customisable and automatable alerts support sales organisation in identifying potentials.
Our spending data covers detailed market and competitor data for the advertising market. You will receive it either as an interactive and customisable web dashboard (AdVision Publisher Tool) or as an Excel analysis with an external connection to our data servers (AdVision OLAP Cube). Analyses of the gross advertising market according to various criteria are thus possible in a simple and efficient way.
For the planning of the environment in print and online media, we facilitate standardised and hierarchically detailed analyses of the content structures with the EdiCon tool. This alleviates the search for and identification of thematically suitable environments in media planning. With editorial mentions and images, we offer PR analysis options and thus starting points for the correspondingly adapted implementation of advertising efforts.
With our spending data, media agencies are given a comprehensive overview of the gross spending on advertising and that more or less in real time: TV data is analysable immediately, radio spots on a daily basis and printed ads are analysable on the release date in the systems. The collection based on a single placement level and extensive coding enables detailed evaluations and analyses.
In order to be able to ensure nationwide placement control, each advert, spot and placement is collected and archived. In addition, we record the position and date of appearance in the advertising environment. Our AdZyklopädie facilitates the simple analysis of this data and provides you with an automated placement and quality control for your own campaigns.
Besides on the company, brand and products level, in our AdZyklopädie the advertising themes can also be searched according to agencies. Possible potentials can be easily identified thanks to competition analyses of the competitors. This way, we effectively support you in generating new business.
When it comes to good campaign ideas, it is important to make sure that nobody has had them before. AdVision digital provides the perfect tool with Ad Mit features such as the integrated headline search and detailed design codes. Creative agencies can search the database for headlines and claims as well as according to their concrete image compositions. The historical advertising archive AdHistory makes this possible even for the past 70 years.
A good slogan increases the memorability of advertising and supports the positive image of a product, a brand or a company. Not only for this reason is a close examination worthwhile: Besides the possibility of creative input, plagiarised advertising can be directly avoided.
There is a large number of slogans and headlines from print adverts available in the AdZyklopädie. They can be researched quickly and easily via a full text search. These details complement the so-called credits that relate to the rest of the content and the production
A good slogan increases the memorability of advertising and supports the positive image of a product, a brand or a company. Not only for this reason is a close examination worthwhile: Besides the possibility of creative input, plagiarised advertising can be directly avoided.
There is a large number of slogans and headlines from print adverts available in the AdZyklopädie. They can be researched quickly and easily via a full text search. These details complement the so-called credits that relate to the rest of the content and the production
A selection of the collected motifs is refined with further available information. Data that is collected in addition to the design and product code is called credits. They extend the ad motifs collected by interesting details about the “Makers” of the campaign.
The credits that are collected for the ad motifs include:
