Geo-targeting, also known as geo-targeting, is a marketing strategy that targets digital advertising and marketing content based on geographic location data to send relevant messages to a specific audience in a specific geographic area. This allows advertisers to optimise their efforts by delivering ads to people who are in a specific region or location, such as a city, state or country.
User-generated content (UGC) refers to any type of content, whether text, images, videos, or reviews, that is created by users and the broader public, rather than by professional content creators or companies. In the context of advertising, user-generated content refers to content created by consumers and integrated into marketing campaigns or advertising efforts to build credibility, authenticity and brand loyalty.
A landing page, also known as a target page, is a specially designed web page that is primarily used to direct visitors specifically towards a certain action or message. It is a central instrument in the field of digital marketing and online advertising. The goal of a landing page is to maximise the conversion rate by motivating the visitor to perform a desired action, such as making a purchase, registering, filling out a form or downloading a document.
A Key Performance Indicator (KPI) is a measurable metric used in marketing and promotional activities to quantify and monitor the success and effectiveness of specific activities. KPIs are used to evaluate the performance of a company or organisation by providing concrete data that decision makers can use to assess progress against their strategic goals.
Influencer marketing is a collaborative marketing strategy in which companies work with influential personalities, called influencers, on social media to promote products or services. These influencers have a significant following, which they reach through authentic content. The interactions they receive on their posts are called engagement. Reach indicates how many people can see their posts.
A/B testing, also known as split testing, is an experimental method in the field of marketing and advertising that is used to compare the effectiveness of different variations of an element. This element can be, for example, a web page, an email, an advertisement or a call-to-action button. A/B testing allows companies to make informed decisions about which version will work better on their target audience and thus achieve the desired goals, such as increased conversions or better engagement rates.
In-store marketing refers to a variety of marketing and promotional activities conducted within a physical retail environment to target customers, influence their purchasing decisions and ultimately increase sales and customer loyalty. This approach focuses on optimising the buying experience directly at the point of sale (POS) and increasing product visibility and brand interaction.
Ambient marketing, also known as ambient advertising or ambient media, is a creative marketing strategy that aims to capture the attention of the target audience by subtly and unobtrusively integrating it into people's natural surroundings or everyday life. This form of marketing uses unconventional places, objects or events to convey messages and create brand presence without using traditional advertising channels.
Word-of-mouth marketing (WOM marketing) refers to a form of word-of-mouth or referral marketing in which information, opinions and experiences about products, services or brands are passed on verbally from one person to another. This is usually done in an informal and personal way, often in face-to-face conversations between consumers. However, in today's digital age, word-of-mouth marketing can also extend across social media, review platforms, and online discussion forums.
How it works:
Customer Acquisition through Competitive Intelligence
Customer acquisition through competitive intelligence is a strategic marketing method where businesses identify, engage, and win potential customers by gathering and analyzing information about their competitors. This approach allows companies to learn from the experiences and activities of their rivals to expand their customer base and strengthen their market position.
Key components of customer acquisition through competitive intelligence include:
