Extensive evaluation options
In addition to the analysis of market media studies for media planning, mds online can of course also process other extensive data sets, e.g. your own market research studies.
Advantages for agencies:
- automated document query
- automatic delivery of the raw scan as a digital document
- easy integration into the agency's own dashboard systems
- space-saving document archiving
- homeoffice compatible
Advantages for publishers:
- Like TV, print can therefore be booked fully digitally from the agency's point of view
- significant cost savings and reduction of the ecological footprint
- comprehensive standardization of bookings
- TARGET / ACTUAL comparisons and deal management at the push of a button
Diverse data sources
In addition to PIN and spending data, a variety of other information is linked and evaluated, e.g. B. EDI disposition data, response data, market and media studies and single source data.
Easy data import via EDI 2.0
AdVision digital provides a separate data export in EDI 2.0 format, which is read in fully automatically via an importer. This then enables you to directly access all TV data from the competition observation in PINBALL.
Fast integration
The export file from the AdVision Publisher Tool can be imported with just a few clicks using the TV-CONTROL import wizard. All database fields are automatically assigned. If you are interested, please contact us about the import template.
Control of TV campaigns
All common performance values such as net viewing participation, gross rating point (GRP) and thousand contact price (CPM) are displayed and used to evaluate TV campaigns.
One-click data export
With the AdVision Publisher Tool, you can export campaign data from an advertiser with one click. All TV switching data at product level including the AGF advertising block coding as well as the station, date and start time of the TV commercial are exported. You will also receive information on economic sectors, industry segments and product groups as well as the TV environment before and after the advertising block.
Increase brand performance!
For cross-media campaign measurement, we push our data into the systems of our partner CND on a daily basis, where it is linked to the measured station reach (AGF) and web traffic. This enables detailed advertising tracking with up-to-the-second insights into the success of your own TV campaigns and those of your competitors. With the help of model-based forecasts and many years of experience in media and advertising market monitoring, we help maximise the response of your TV campaigns.
Collected data for accurate TV attribution
- Spot start time capture accurate to the second
- Information about the commercial block and its TV environment
- Start times to the second, position in the block, number of circuits, AGF block coding
- advertising spending
- Allocation by company/brand/product and in economics/sectors/product segments
- Consideration of special forms of advertising (splits, sponsoring, DRTV, etc.)